May 2023

Agile Methodology and UX

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One unhappy couple is staring at a house with each window built in a different way and a door made of rough timber. A third character, a builder, is explaining very happily that 'We build it Agile'.

For those who do not do UX:
Simplified, Agile Methodology is used to develop a software product in small steps, each step being a better version of everything that has been created before. In too many cases, UX experts are invited to join this approach, but UX Research and UX Design cannot be efficient in this way. In the best case, the product will have inconsistencies, in the worst, important features will be very expensive to be implemented.

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Apr 2023

Productivity Management

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A business-dressed elder man is addressing a team of 3 younger colleagues, 2 women, and 1 man: “Your Human-Design thing increased the productivity by 40%. The Board of Directors decided that we can not afford this level of efficiency. You’re all fired!”. The younger team faces are expressing fury and sadness.

For those who do not do UX:
For those who do not UX: Human-Centered Design is a methodology that provides solutions by running research about those who need those solutions, but also about those who are affected by those solutions even if they do not use them. Adoption of this methodology could be quite disruptive, especially in large organizations. Usually, it’s starting with a pilot case, not only to prove the value of HCD, but also to prepare the framework which will allow the scaling up.


PS: A 40% efficiency boost in one department, e.g. a manufacturing line, could have a negative impact on other departments, like Support or Supply Chain, if the research is not done properly before.

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Feb 2023

Which UX is better?

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Under the 'Which UX is better' title, there are the profiles of 2 people with the icons for 'Like' and 'Celebrate'. Next, a woman tells a man: 'The only things we know about them are that one is wearing size M and the other one is driving Seat …'

For those who do not do UX:
For a while, there were a lot of LinkedIn polls with the title “Which UX is better?”. The polls have asked LinkedIn community to assess which one of the 2 screens displaying the same functionality with some visual differences, is “better”.


For UX seniors it’s disturbing to see the confusion between UX (User Experience) and UI (User Interface). The UX activity can’t be assessed in this way, because there is no information about contextual data which leads to those screens.

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Dec 2022

Happy New Year!

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A woman in a dress for the New Year Party is upset about a man in underwear and with a bottle in his hand. Woman says 'I see inconsistencies, improper use of white space, unexpected behavioral pattern, and I do not have time for A/B Testing now'.Man says: 'blame the researcher, not the designer'

For those who do not do UX:
The UX terminology it's not used in the same way by everyone in the industry. Because of this, many times it requires clarification to properly understand it. More concerning is when the design does not have or disregard the research part. This is critical for the value added by UX processes.

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Nov 2022

Next UX Designer

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An HR person encourages an HVAC technician who just lost a job opportunity: You could be our UX Designer.

For those who do not do UX:
The UX designer role is a very popular choice for various professionals who want a career change. There are a lot of Bootcamps, but also podcasts and video channels, which describe the UX-related roles as easy to achieve and financially rewarding for everyone. This is not exactly true.

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Oct 2022

Design Thinking

TO THE TOP
During a Design Thinking Workshop, the participants are talking about boots, umbrella, diving suit, boat, or stair as solutions for crossing water, while a girl keeps an image of a bridge.

For those who do not do UX:
The Design Thinking Workshops are an extraordinary way to identify the best solution for a given project. The success is given due to the involvement of everyone affected by that solution, and not only of those trained and experienced in delivering solutions. And here lies the risks as well: you can end up having a lot of cuckoo ideas, and, because of the complex nature of human interactions, the best idea does not always win.

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