Dan Dragu • Portfolio • 2017 • Marketing • Detail
Development of a proprietary CRM application
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Net Promoter Score
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ALL
47
Business Fields:
Banking
50
Construction
24
Insurances
37
Departments:
Management
50
Marketing
24
Sales
24
Engineering
24
Quality
50
Logistics
50
Transportation
50
Regions:
Europe
48
Asia
24
North America
48
Pacific
24
South America
24
Customers:
A
ABD
87
Advance Agro Privat
-13
Aldatel
43
Beijing Super Petrochemical
87
Berbley Resources
-13
B
LIVE 21st April 2017
ALL
NPS
47
Target Score:
Feb 2020:
50
47.9
Responses:
656
Promoters:
393
Passives:
183
Detractors:
80
Open responses:
8
Open follow-up actions:
52
Past due actions:
28
CUSTOMERS
(values calculated for the last 12 months)
51%
responded
668 responded
559 didn't respond
18 opted out or inactive
1449 available now
568 waiting
60 not NPS target
35%
NPS targets
NPS Trend
Aug '17
Sep '17
Oct '17
Nov '17
Dec '17
Jan '18
Feb '18
Mar '18
Apr '18
Aug '17
Sep '17
Oct '17
Nov '17
Dec '17
Jan '18
Feb '18
Mar '18
Apr '18
50.6
73.5
52.4
58.1
48.6
50.6
60.3
61.0
65.5
August 2017 - April 2018
NPS
Sep '2017
NPS: 73.5
Target: 20
Closure Days
August 2017 - April 2018
Days
6.9
10.1
8.5
6.6
7.2
6.4
4.6
4.8
Responses vs All requests
August 2017 - April 2018
Responses
Responses vs Unique requests
August 2017 - April 2018
Responses
12 months rolling
1 month rolling
Aug '17
Sep '17
Oct '17
Nov '17
Dec '17
Jan '18
Feb '18
Mar '18
Apr '18
Aug '17
Sep '17
Oct '17
Nov '17
Dec '17
Jan '18
Feb '18
Mar '18
Apr '18
number of responses
number of requests
number of responses
number of requests
56
9
307
93
31
278
101
345
Contribution to NPS score
Score descending
Alphabetically
1 - 18 (out of 65)
Score fulfillment
ABD
Advance Agro Privat
Aldatel
Beijing Super Petrochemical
Berbley Resources
Citrix
Touchpoints Map
Best
Rather good
Neutral
Rather bad
Worst
No feedback
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